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Eco-friendly T-shirts: Embracing the New Normal

Eco-friendly T-shirts: Embracing the New Normal

Eco-friendly T-shirts: Embracing the New Normal

 

Sustainability has risen from being just an option to a necessity that everyone must abide by. From the products that we use to the way we operate, everything today needs to be checked through their sustainability score.

 

A similar notion is followed by the retail sector. Multiple brands are working to revise their strategies and add sustainability within their line of business operations. Clothing for that matter is a debatable product as exercising sustainability in the process is different from designing a sustainable product. And when we talk about clothes, the situation intensifies further, right?

 

Apparently not!

 

The apparel industry has warmly welcomed the concept of sustainable clothing. Brand experts are revamping their designs to come up with eco-friendly products.

 

Keeping this as the core, ecohike has designed an eco-friendly t-shirt as their initiative towards sustainable clothing.

 

The t-shirt designed is in itself a revolutionary step as it comprises recycled pet bottles. Not one or two but twelve in total. The design might not look anything different from what we have been seeing for ages. But the cloth material is better and an ecosystem friendly, calling out for the rise of a new and sustainable economy.